stweyb
What's this talk of "huge cost of most flights"? Most of the 12 routes launched are very competitive and feature at or near the very top of the choices when searching on the main airfare booking portals.
If you're talking about FSC the £400 prices being shown at present are normal Flybe practice if a route may be about to be pulled as it keeps the route live on the system until then. They're not expecting people to book at those prices.
The VIE I booked this afternoon cost around £64 return and I think that's very competitive.