I'm fascinated by this. It only goes to show that EI has been milking Irish passengers for years. In a relatively short period we've gone from 5 daily services (EI only) up to 13 daily (5 EI, 4 FR, 4 KL). If they're managing 98% LF... holy gods.
KL have only just started on the AMS-DUB route, so I think the 98% load factor is over the period that only EI and FR competed on the route. Still an insane result for Ryanair... FR's prices on the route have gone up significantly. I have flown 4 returns on the AMS-DUB route (3 FR, 1 EI). My FR return prices: €19.98, €19.98 and €30.60. Cheapest AMS-DUB-AMS return with FR now: €59.98.....