Maybe they should have just kept GO & closed down BA short haul?
Won't affect me too much as they have long been on my "avoid if you can" list.
It shouldn't be all about price- if it was, we'd all be shopping at Primark & IKEA & there would be no need for Selfridges. ( other stores are available)
Go's problem was being based at STN, maybe to take on FR, who knows.
Had it operated out of LHR (and maybe LCY and LGW) like the rest of BA it would probably have been as sucessful as the AF, LH, IB equivelants.