Whilst it's true that there is much less to distinguish BA short-haul from the LCCs, that doesn't really tell the whole story.
The BA LHR short-haul network has been transformed beyond recognition over the past five years.
It's remarkable to think that five years ago BA did not operate one single flight to Ireland.
No-one thought five years ago BA would return to Dublin, Belfast, Inverness and countless other destinations at LHR.
There's also the very successful programme of what must be at least 20+ summer seasonal routes to Ibiza, Nantes, Montpellier, Biarritz, Mykonos etc.
Operational performance has also improved considerably. It used to be routine for BA to cancel its entire domestic schedule the moment there was any severe weather at LHR. And a little over ten years ago the BBC's TV news bulletins were leading with passengers queuing up outside T4 demanding heads should roll because BA cancelled its entire LHR short-haul programme because of fog.