By this standard, we'd just award Oscars according to the production budget and Concorde would have outsold every Airbus.
George, Concorde would certainly have had, and held, the Oscar for being the fastest civilian transport. It did not outsell Airbus...or even the A-380, so no Oscars there. We deal with what is, not with what might have been.
We also deal with what is...now...and in regard to future platforms, based upon present development, as opposed to vapourware. We certainly like the word ‘advanced', if justified. The F-35 is indisputably in advance of anything similar being developed by any other country at the present time.
Capability, with regard to the F-35, is indisputably evident, and not to recognise that is blinkered in the extreme.
The F-35 or item in discussion, is, an ongoing presently, in service, piece of military hardware. The naysayers, detractors and critics constantly seem to overlook this.