Perhaps they could call it something 'catchy' and cool like 'Qantas Green & Gold'.
Geoff Dixon could turn up at every new destination dressed in some sort of kooky but not necessarily obviously related costume & have the media fawn all over him as if they'd never seen an aircraft, let alone a flashily painted jet, before.
Then they could slash the going rates for any employees who want to sign on - but it wouldn't matter because the company was so 'with-it' & 'in-touch', and it didn't really matter if staff were getting paid well as long as they were having fun & being an integral part of the new & exciting 'team'.
And at the end of the day, it was all o.k because the company wasn't doing it to make money, but mainly just to give the average battler a leg up & cut down the tall poppies...
