MTL press release response:
20th August 2003
They say that imitation is the sincerest form of flattery. Ryanair flatters MyTravelLite by trying to copy its low fares and service.
MyTravelLite, Birmingham’s No1 low fares airline, today commented on Ryanair’s decision to imitate MyTravelLite, which already offers unbeatable flights to Dublin, Barcelona, Murcia and 8 other destinations from Birmingham.
Vanessa Lenssen, Managing Director MyTravelLite said: “We’re the biggest in Birmingham with 11 routes and we know that we’ve been getting it right. Our passenger figures and customer satisfaction surveys have been telling us that customers love our low fares, our service, our big choice of destinations and flying on our state-of-the-art Airbus aircraft. Not to mention the convenience of direct routes to some of the biggest tourist hotspots in Europe – not secondary airports like Ryanair’s Girona which is miles away from Barcelona.”
“They say imitation is the sincerest form of flattery. We only launched our Dublin route less than two weeks ago and we’re flattered that we’ve been able to force Ryanair to react so quickly. Today’s news shows that Ryanair is so desperate to try to grab a piece of the Birmingham market that it is breaking with its usual business model of using secondary UK airports in favour of expanding its existing routes at Birmingham International Airport.
MyTravelLite’s fares are consistently low with lead in fares of £1 one way excluding taxes for flights to Dublin, Barcelona and Murcia. Flights can also be booked through
www.mytravellite.com website for MyTravelLite’s new Tenerife and Almeria winter routes.
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