I suspect management are in on this . . .
Basil
I wouldn't be suprised..our management pushed a few years back for our new joiners to get involved in a company Facebook page/account (?), assuming all the newbies would do would be sing the company's praises, and therefore said page/account would be free
PR for the company.
Needless to say the reality quickly turned into something somewhat different, and there were (and continue to be) terminations as a result.