I truly cannot believe how many of you professional pilots are excusing this incident with the old "it happens a lot" argument, and then bringing up commercial airliner incidents. There is no comparison.
Ford was landing a GA airplane at an airport with a lot of commercial traffic. This should be a "high attention" environment for the recreational pilot. He was directed to the short runway, likely the one Rec pilots almost always use there. He knew the field well, and lands there a lot.
And then, he fails to see the big numbers on the end of the runway, or to grasp the visual image of the runway and its width in front of him, and lands on a very narrow taxiway instead.
No. Sorry. He lost the plot. Should have gone around.