I think that it's a bridge too far. I don't give a flying fig about the Gay Mardi Gras but why has Qantas corrupted its corporate logo for a (perceived) short term commercial gain? I know of not one other instance when Qantas has used other than its standard logo. Did it paint "Qantas" on the 747 used for the Olympic team in green and gold? No. Did it do likewise on the 380 that was decorated for the Wallabies? No. Did the Qantas logo change on OJB and EBU when they were Wunala and Nalanji Dreaming? No. Has any other leading company bastardised its corporate logo by deviating from its standards?
I guess the rainbow logo is getting attention which was the intention but is it good attention?