EI will have to be more competitive on their fares. A recent flight from SFO / DUB only had about 60 PAX. Doesn't seem like a successful entry to a new market. There is a price tipping point for individuals / families that make going via FRA, LHR, AMS, CDG or with the likes of WOW more attractive Testing the market for DUB- LAS will indeed need some competitive pricing.