We the workers and customers get to pay!
"Cathay Pacific Airways has pledged an 80 per cent cut in the amount of climate-changing gases some of its longest flights pump into the Earth’s atmosphere, by betting big on biofuels."
I don't see the competitor airlines pledging such a stance and trying to go "green", they are simply doing what CX should be doing, trying to stay profitable in a declining revenue environment!
Standby for another massive mark to market fuel loss in the next few years!