Ealier on in the summer I flew on WestJet from St John's to Gatwick on a 737-700 that had been fitted with new seats without seat back TVs. You used their app to access the IFE or purchase Wifi access, it did look pretty slick. I did notice however that the movies were free for a trial perdiod only so I expect i'll have to pay next time if I want to watch anything!
Getting back to Birmingham, with WestJet announcing it was keen to expand flights to Europe hopefully we'll see some here.