I still contend that the best solution is to take a cash charge on earnings from the fuel hedging loss for one year (2016 should have been that year) and while it may have put CX in the red, at least it is done with. Then the investments in product should happen. When was the last time CX did anything innovative in service, seats or IFE?
Instead, there is a deterioration in product, all the while the fuel hedging loss is eroding earnings month-on-month, and the frequent flyer program has made status earning tickets mostly unaffordable.
Hence, if you are paying for your own ticket, ie, not business travel, there are few good reasons to fly CX anymore--it no longer has the same value it once did, and the other airlines have stepped up their game. Flew AA over the holidays, and will likely do it again next year, as the price was far better than CX, and the service, including IFE was decent even if the food was terrible.