Andrewn
In other words, it is perfect for today's audience.
Had a presentation a few weeks ago regarding current recruiting strategy. Presenter started off by saying that what you are about to see is not aimed at those who have been in for a few years, those who have been in for more than a few years and definitely not for you civilians who retired years ago and are now back as CS/contractors. This is designed for the RAF of tomorrow and we need to encourage the 'popcorn society'. Youngsters who want to be able to absorb information in digital form, no great depth, attention getting and offers them the opportunity to be able to do more than one 'job' in what will probably be a maximum of 12 years in uniform.
Very apt and as the father of two who are in their 20s I can see where he is coming from.
Times aren't changing, they have changed and although the link is not to everyone's liking it is, IMHO, targeted very well at the actual audience it is intended for.