I have been thinking for a while that they are in need of a change to their business model, or at least to adapt it to reach out to wider audiences - both in scheduled and charter. This announcement proves it. Or perhaps it is the start of it...
It is perfectly acceptable to be a smaller airline serving niche routes. However, with such a competitive market surrounding them they have barely changed in recent years nor have they pushed themselves enough to seek additional oppprtunities.
The newer and larger aircraft added over the past few years could have been utilised so much better. The BA Cityflyer contract has however seemingly been one of the better opportunities of recent times.