Looking at the forn page of the 'Emirates 247' as linked above, if they are also reporting "Kim Kardashian West posts first selfie of 2017" ?? I rest my case.
EVERY airline will use these stats whichever way they can. It used to be that no airline mentioned safety (for various obvious reasons) but, now, the kids in marketing have got nothing left to shout about. All the usual things that you can use to promote the company [price/comfort/convenience/etc] have all been used up and, since no one reasearches the background to these numbers and ratings and what they might actually mean? Hey - just use them. After all, a house magazine is not really advertising? Just cheering up the troops?