It is not a easy task for CM. There are too many plane orders, there is flab in wrong places, cannot cut workforce overnight with such low morale, less oil money sources, LCCs are eating away, competition got into shape, non-stops are more viable with low oil prices, premium yields are down, loads are low, cannot send STC home and cannot cut marketing budget because Brits will turn on you.
Its a web CM has to fight through.