All you need in the middle of this nightmare is a 'brainstorming session" attended by 350 of the main culprits.
Is it so that they can all "be on the same page" - "going forward"?
Can't they see for themselves that the "product" is vastly inferior to the competition?
Trouble is, there isn't a recognisable leader amongst the lot of them, so nothing will change until, mistakenly and/or by accident a proper Swire Prince is promoted.