Hmm..
New strategy rollout in 2017
18 January marks the beginning of the rollout of the new business strategy for Cathay Pacific and Cathay Dragon, sharing how we will change and set ourselves up for sustainable success.
Some 350 of our senior leaders will come together that day for the 2017 Leadership Conference, where the focus will be on laying out the context for the new strategy, addressing the challenges currently faced, and showing how the new strategic direction will transform the way things are done across the airlines.
“This new strategic direction is going to impact everyone across the whole organisation,” says Director People Tom Owen.
“Our leadership team will not just be briefed on the strategy, but will leave the room clear and motivated about what happens next and what their own personal roles will be in delivering the strategy to their teams.”
Communication and engagement with our people will play a key role in making the strategy rollout a success. Leaders will be given toolkits and the support they need to engage with their teams, “and we’ll be taking regular temperature checks to ensure we are staying on course,” says Tom.
“We are explaining to senior managers that they need to lead and engage in a di erent way than before. We need all our people engaged and willing to go along with us on this journey if we are to begin to win again as an airline group.”
Colleagues can expect more face-to-face sessions to get an understanding of how each team ts into the bigger picture and can they can help to support the new direction. There will be an evolution of the strategy as it unfolds over 2017.
In advance of the strategy rollout, our people have been kept up to date on the critical review of the business now underway, with three Auditorium sessions held earlier in December to give the bigger picture on the current situation and what happens next.
See the combined January/ February issue of CX World for insights into the new strategy.
Source: CX World, December 2016
350 senior managers for 180 odd aircraft. Now pay me a fortune and call me a consultant, but that might be something to "benchmark"