Actually, I was referring to mechanical movements. As long as 50% of the value is added in Switzerland, a watch can carry "Swiss Made". To be sure every single bit is made in Switzerland, you need to check out the Poincon de Geneve (which is a bit extreme: everything is made in the Canton and also has a bunch of quality-related standards that must be met).
I played with
Watches Excalibur Spider | Roger Dubuis and
RD101 | Roger Dubuis the other day. A bit out of my price range, but the latter was fun to listen to.