The REAL cause of the revenue drop
'... we understand the need to continuously improve the products and services we provide our customers and which they value, so we won’t stop investing in these things.....' Bull****.
Management continue to cut costs by cutting away at the product. You can't charge a premium for a sub-premium product. Compared with our competitors our food is worse, our IFE is a joke and our newest product is falling apart.
Our food doesn't stack up. Lack of quality, lack of choice.
To say that the IFE selection is '...carefully curated so the customer isn't overwhelmed with choice...' is complete crap. Once a pax has flown 4 sectors there is nothing new to watch.
The game changing 350 is certainly game changing - with a brand new cabin actually falling apart. Do you think pax will pay a premium for seats that don't recline (assuming you can even sell the seat with the rate of failure of the armrests), screens that don't work and with panels falling off. 20 - 30 cabin defects are normal. How much money did the company save in the short term going with a supplier Airbus warned you not to use? How much money will it cost to fix? How many pax are lost due to the appalling state of the cabin?
Each generation of managers makes small cuts to make their bonus before moving on. The cuts have accumulated to the point that our product is worse than our competitors. If you want to turn the company around you need to spend more so the product is superior and you can charge a premium for it.
Do the managers ever fly on the competitors to see what the successful operators are doing?
We are struggling due inept managers. Time for a change!