Hmm.
I'd say Southend needs routes marketed by something more like FlyBe then CityJet (that is to say, marketed; I'm still dazed by the fact CityJet started routes at Cambridge with no notice and no marketing).
But yes; they needed to be routes operated by something more like what CityJet could operate them with. Maybe that'll be what happens? CityJet are the people with the right kind of aircraft hanging around with no plans for next summer...