Been reading this thread for a while with interest. I don't wear jewellery of any sort so all i want from a watch is reliability and accuracy. It may sound like I am a cheapskate but about 10 years ago I bought a Casio Edifice in jewellers that was having a closing down sale for less than £50. Apart from battery changes it has been absolutely reliable and keeps time to plus or minus 10 seconds. I am rather hard of hearing and ever since my watch alarm went off when I was delivering an important presentation, I have steered clear of extra buttons. Truly I cannot understand the urge to spend thousands on a watch - I recon a good store of upmarket wine is better value. Each to his own though.