Yes - you can reverse using thrust reverse but it is not a good idea. I have done it on a VC10 - well the captain did it as he was the one who missed the last exit!- but you must be VERY careful.
It is not good for the engines as there is a lot of hot air ingestion and you must not use the brakes as there is a risk of tipping the aircraft on it's tail. To stop going backwards, you just de-select reverse thrust.
I believe (but have no direct experience) that it is easier with turboprops - mates of mine have done it on C130s.