100% agree with Geordie. When I talk to guys around the world and ask them if they have considered Emirates?, the majority of answers received is: yes but I just don't want to live in such a place. EK recruitment has 2 hurdles to overcome and that is the destruction of their reputation as a good employer and also the negative connotations of the words Dubai and UAE with regard to life as an expat. These videos are a pathetic attempt at knocking down those hurdles.
Such an easy solution to get more suckers through the door: more $ and overseas bases. Management greed and arrogance will eventually have to give in at some point. Flight Ops cannot keep lowering the bar for recruitment standards and only so many videos can be made before they realise it probably has made no change to the amount of people applying to get in.
Last edited by xhamster; 23rd Nov 2016 at 02:12.