I know that the 9th floor like to make out things are very complicated, however, the basics of this industry are pretty simple.
Do not overextend or increase fleet size without hard evidence that the aircraft will make money, unless you can afford to buy them without leasing them back.
Do not throw away money on sponsorship deals when you cannot afford it.
An airline that has to park aircraft is no longer and airline but an aircraft storage company.
Consolidation is not a bad thing, excessive growth is.
Moral of your staff is what keeps everything running, destroy that and you will fail.
Admit when you have screwed up, a problem can only be fixed if it has been acknowledged.
Finally, nobody is so important to be above removal.
Sadly, the head in the sand strategy appears set in concrete here so expect a headlong rush to the lowest common denominator.
Goodbye Tomorrow.
