Management meeting with announcement of the new strategy is on the 24
New EK strategy:
We want more passengers who pay more for their seats and less employees who want less for more work.
Therefore:
- More Dugongs, they bring more passengers
- More premium passengers, they bring more $
- Less pay for employees and make them work harder
- Motivation on all levels through more Emiratisation
.... wait, wasn't that the recipe that brought us to where we are now?