The times are
ZRH-ORK: 11:40-13:05
ORL-ZRH: 13:50-17:05
Clearly this is primarily aimed at the leisure market, in particular Swiss visitors to Ireland, although a number of pharmaceutical firms will welcome the period when Mon-Fri is possible,
It adds competition on some connections, particularly to Central Europe and the Eastern Med, but also to some long-haul destinations, such as Seoul, Hong Kong, Johannnesburg and Cape Town (not that there's much demand for there June-September)