MyRyanair
Can someone please explain to me the main benefit to consumers of having a MyRyanair account ? I understand that Dublin wants to force everyone to sign up before they can buy a FR flight, but as far as I can tell the only benefits of a MyRyanair account are
1 - It makes it harder for screenscrapers and other 3rd parties to sell flights without FR's consent
2 - It makes it easier for FR to send targetted marketing blurb and other advertising to customers
Comments ?