The difference (to use my example) is that one is actually important to the lives of ordinary people
charliegolf, I would not presume to dictate to you what is important in your life. Please do not presume to dictate to others what is or is not important to them.
Just because you don't view it as important to you doesn't mean that no-one else should.
Doubtless you wouldn't have thought that Lance Armstrong's cheating was important either.
FBW