I think the production quality of both adverts is appalling. The two guys involved are so blatantly reading straight from a script that it sounds false enough to think they've got a gun held against their heads as they read. Also, I'm no expert but I always thought kite surfing needed a spot of wind (as opposed to VRB/0) and I'm pretty sure surfing involves waves instead of mill pond conditions. If EK are going to try and give any credibility at all to the lies they're selling then they could at least get the very basics correct......and that starts with the believability of the lifestyle that's getting pedalled in these ads.