As an aviation outsider and without considering any underlying management issues I've wondered at times whether VA even has the right name to take it up to Qantas. I realise that the Virgin group put money in to get it going and I think they still have a minor shareholding but it obviously costs dough to use the Virgin moniker. Branson is far from everyone's cup of tea and perhaps the money might be better spent contributing to the cost of a re-brand. The ideal time probably would have been when they repainted the aircraft and went international but of course that horse has long bolted.