"the way to make a million is to spend 2 million"
Not that old crock of sh!t again. That's the slogan of the weak minded fools in this world, who will never be more that 9-5 clock watchers.
If you want to make a fortune in any business, you must be smarter than the often larger, lethargic, top heavy competition.
You must 'grow' your business (not expand) often in niche areas to start with, ever encrouching on the bigger fish. You must offer a top quality product / service and convince the customer market to trust you.
Then as with almost all buisinesses, you will only realise it's true value (your fortune)when you sell it or float it. If you've done your job right (ala Go) it's often the compeition that snap you up.
As for J2 in particular. They have what other small locos do not have. A stable and profitable group behind them. To finance fixed assets and create a supporting wall. Smaller companies can fight a price war with larger more established competitors, (especially in a low margin industry) because they have the lower cost base / variable costs. Done the same thing myself in a different industry.
The future look good for J2, certainly a lot better than myt.lite and even BE. (only 1 % profit).
