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Old 27th Oct 2016, 16:40
  #2086 (permalink)  
SATCOS WHIPPING BOY
 
Join Date: Aug 2000
Location: Here and there.
Posts: 1,141
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I believe there may be a link with Portsmouth Uni and TCT via Tim Kelly.

https://uk.linkedin.com/in/timkellycommsconsultant

Quote from linkdin
Director of Communications
VELUX 5 OCEANS RACE
October 2007 – September 2011 (4 years)
- Direct management and control of the media and marketing budget, totalling €2.6 million, on behalf of the title sponsor of 9 month round-the-world yacht race
- Conception and implementation of the global communications strategy and brand visual identity, overseeing selection and direct management of the media team
- Editorial lead in all audiovisual, written and photographic content, as well as management of digital profiles (websites and social networks), global press relations and developing traditional print materials, including newspaper supplements/magazines
- Executive Producer for 9 x 1 hour documentary shown on Discovery Network worldwide
- Final evaluation showed the race delivered in excess of €200 million global media value
- The close relationship with the title sponsors saw an integral role in activating the sponsorship, ensuring rights were delivered and developing brand guidelines
- The global nature of the events saw me manage sponsorship rights for additional stakeholders (host cities, partners), including winning new sponsors (e.g Maersk Line)
VELUX 5 OCEANS partners up with the University of Portsmouth
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