Is it a new shade of white or something?
Wait,now I see it.
We will be staring up at the heavens in wonder, to see just which god is descending to earth. We will read the belly title and know that it is the god of aviation!
How low do they need to descend for the public to read it?
No perceivable difference that will translate into $$$.
Glad my $$$ aren't there.
Then again, better than a cartoon figure of a of Leprechaun smiling at you.