Originally Posted by
logansi
I really don't understand why, a new font and an arm less kangaroo aren't really going to make money. I would rather them spend there money on a few more aircraft that painting all the current ones!
It's about staying relevant and renewed in a world that is globalised where branding and marketing is ever so important. Also more aircraft doesn't necessarily equate to making more money.
I for one love the new livery.