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Old 25th Oct 2016, 03:38
  #251 (permalink)  
peekay4
 
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@er340790

Unfortunately not all has been well in the rail division. If we look at Bombardier's two big layoffs announced this year (including this latest one), the majority of the job losses have been in the rail division.

The reason is simple: looming competition from Chinese and Japanese train makers. In particular, China's newly-combined CRRC is truly massive and they've been winning high-profile contracts vs. Bombardier.

(Depending on the market, CRRC is both Bombardier's largest partner and their largest competitor).



CRRC's war chest absolutely dwarfs Bombardier's, and with the saturated Chinese market CRRC have a mandate to expand internationally. They tried to buy Bombardier Transportation last year, but having been rebuffed, they are poised to acquire some of Bombardier's competitors instead and may become an even more formidable opponent.

CRRC recently beat Bombardier for one of the largest rail deals in US history (Chicago CTA). CRRC's winning bid was something like US$200 million below Bombardier's. It's hard to be in the game when your pricing structure isn't in the same ballpark!

So Bombardier rail is in a tough position. They are under severe pressure to cut cost and figure out how to survive in a fierce market that's becoming more and more consolidated. Ideally they would acquire smaller competitors but the CSeries debacle has sucked out their free cash and put them in a huge debt position.

If Bombardier end up selling or merging their rail division, it isn't because they want to, but because they have to!
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