Try this:
- Introducing PEY and then removing some/all on 330. Having seen the "business case" (aka sycophants homework) for both...identical with the desired outcome being the only difference.
- Re-pitching PEY on 330/777 due customer complaints.
- Introducing new regional JCL... and then removing half of it on 777 because they weren't being filled.
- Re-using long haul EY seats to the regional fleet: seats already well past their sell by date.
This is why customers are no longer finding value in CX's prices. It is it exactly--so when they launch affordable fares and you don't receive full mileage credit; there is literally no point to consider CX above anyone else anymore. It's not at the tipping point yet, but now Virgin to London, AA to LAX, make sense over CX.
Less revenue coming in, controlled costs (but very costly), it's a tough spot. They need to take a US$1b charge or so and write off the oil gamble so they can move on. SWIRE will need to swallow a poop sandwich at least for 2017, but at least everyone can move on. This piecemeal stuff will only prolong the problem and may never actually reach a point where it is totally fixed.