The irrational part of their message is that they expect everyone ELSE to take the medicine, but they won't.
They STILL have their hands deep in company's wallet, awarding themselves obscene bonuses and whooping it up while throwing crumbs to great unwashed.
They dare to plead for "help" from the very employees they have relentlessly attacked and vilified for the past 21 years? Really?
They can start by accepting responsibility, voluntarily forgoing THEIR bonuses, cutting THEIR salaries and fixing the mess THEY got this once great airline into.
And, Ivan the incompetent, resign.
To paraphrase Lloyd Bentsen: Ivan, I know CEO's. CEO's are my friends. You're no CEO.