if the media note that a particular route is flying with aircraft just a quarter full month after month then questions begin to be asked.
And why would it be of any concern to the media that an airline may run with 25% loads on a route? If the passengers on that route are paying sufficiently high fares then the route could be profitable. Whereas as on a low-cost airlines, having 150 passengers paying a tenner may result in 90% loads and an unprofitable route.