Step Turn - I think you have described what this pastime requires - leaders, ambassadors, evangelists for the cause. It is a shame that so few people (general public, students and PPLs) are unaware that much that can be enjoyment that can be gained from some of the less "standard" forms of flight. I can remember a few flights in a Super Cub with the door off. Not very newsworthy, unless of course you were the passenger in the back who had never seen so much sky outside or so little between them and earth. Or a flights in glider we called the "Blue Brick" an ex-ATC tandem-tutor (T31) thermalling up in the middle of a thermal with the hot ships being left behind. It's trips like this and those suggested by Step Turn that sell flying.
PM