RA?
Reg Ansett?
Would have to exhume him and prop him up in the corner of the board room.
Certainly sounds like a step in the right direction.
This fuel purcase fiasco (it wasn't a hedge when it's 60 perecent of total fuel purchased) will make aviation folklore. It's right up there with Delta Airlines buying an oil refinery.
But hey, why not? Win and "management" reward themselves with even greater bonuses. Lose and simply charge your customers and staff.
It's no wonder Ivan the invisible is reluctant to change policy. Why would he?