Singapore have cornered QF recently with new A350s, Canberra and more A380 services to Australia. Scoot has killed of Jetstar's chances in Asia.
No doubt this beat up is a result of QF picking up the phone to their ever loyal journos and telling their version of how (un)serious this is.
Can't beat them on frequency, service, aircraft, product but more than happy to rip them apart shall a
PR issue arise....