I think this is a very good and well executed marketing campaign (OK, I admit no expertise in the field...) Promoting economy class (going to be well needed....)
No expertise -> right you are. Because it's really not what needs to be promoted!
Boss to secretary:
Dear, would you be so kind and check the bookings for my flight to XXX
Secretary:
Already done and booked, dear Ph ... ahh Boss.
Boss:
But Economy??
Secretary:
Sure. It's nicely overbooked there and Business and First are wide open, as usual.
Boss:
So, why book in Economy then?
Secretary:
Well, Dear, with all your miles and fidelity cards, you'll be instantly propelled up front, so why pay for it??
Boss:
I looove fidelity, don't I my Dear .... 