At our Club we offer for training either the PA28 or the Ikarus C42 or flexwing Quik. We explain the benefits and costs of each type. People are invited to have a taster in each type to see what they'd like to do. Cost is obviously hugely different between the types, but doesn't seem to be a deciding factor, more it's the type of aircraft people are more comfortable in. Incidentally, our prices for SEP training on the PA28 haven't changed for the last 4 years, so are relatively cheaper now.
We've got people learning on all the above fleet from all walks of life, but mostly people of modest incomes who really want to fly.
We give hundreds of local people rides in our aircraft every year, in the guise of Trial Lessons. Passing few of these ever do much more flying, though we do have plenty of repeat business, which means that they enjoy the experience we offer.
The thing that stops us doing much more than we do already is, of course, the weather. There's no doubt in my mind that weather patterns have changed in the last 20 years, call it Global Warming, Climate Change or whatever you like. Aviation has probably contributed to this so we've bitten ourselves in the rear - maybe it's karma.
TOO