Old 1st Oct 2016, 08:00
  #7 (permalink)  
Metro man
 
Join Date: Jan 2000
Location: Asia
Posts: 2,378
To succeed an airline needs to be either a low cost or a full service. BA will be neither, Aer Lingus are in a similar position. Passengers won't pay full service fares for a low cost service but BA costs are too high to compete solely on price.

Malaysia Airline took alcohol out of business class on flights of less than 3 hours in a similarly less intelligent move.
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