"the present model is too deeply entrenched in the public minfs for any big change in the forseeable future."
we've said that for 60 years and constantly been surprised by what the public will accept -
If soemone offered £ 20 off if you didn't take ANY hand luggage but had to check it all I think you'd be amazed how many people would choose it. Offer £ 50 off and you couldn't handle the demand