The first rule of
PR is face the facts and be honest.
The sponsors names on the Spirit of Artemis aircraft emerge from this debacle with egg on their faces or to put it more bluntly commercial sponsorship deceception.
They tried to lie and cheat and were found out.
Boeing Aircraft Corporation, Artemis Investments, and the the associated commercial sponsors then roped in genuine organisations such as the Royal Navy and Royal Marines Charity.
That allowed the media to interpret an endorsement on what was without doubt a series of sham solo flights.
Where the story goes now we have to wait and see.
However it is fast becoming the sort of stuff tabloids love and
PR people hate.
Meanwhile,Jay Sata is free for November to undertake a series of questions and answer sessions with TCT across the UK as long as Artemis pay expenses.