On another forum about Aviation, BA are much derided for their cut-backs on what they give you for the price, - such a only serving a packet of crisps as food on an afternoon flight, and they are also derided for charging for everything.
When they announce their cutbacks, they call them "Enhancements".
So BA is now reverting to its old name, (in Europe) of BEA.
"British Enhancement Airlines"
There is strong rumour that early next year, BA will cut all provided food on European flights, and be like Ryannair, with "Buy on Board"
So no free seat assignment, no food, and much more limited baggage. They get away with charging a Premium ove Ryannair as BEA operate a monopoly at Thiefrow.